WHAT WE DO APPROACH BRANDING MARKETING COMMUNICATION PRINCIPALS
 

PEMCO INSURANCE

A regional leader in auto, home and life insurance, PEMCO was founded by a Seattle journalism and math teacher in the late 1930s. Robert J. Handy founded a credit union, followed by an insurance company and then PEMCO Life Insurance in 1963. Today the company sells insurance to individuals throughout Washington state.

 

LIFE INSURANCE PROGRAM

PEMCO Life materials were long overdue for an update in messaging and graphics. More importantly the sales agents wanted more tools to personalize the sales experience. Applying for life insurance takes many steps, so Belyea developed a helpful folder with a closure to be sent at the beginning of the application process�as a place to hold all the paperwork. Additional marketing materials include a brochure in a sleeve, note cards, postcards, PEMCO Life post-its and mailing envelopes.

 


CASE STUDIES