WHAT WE DO APPROACH BRANDING MARKETING COMMUNICATION PRINCIPALS
 

TEREX CORPORATION

Terex, a Fortune 500 company, markets over 50 major brands of construction equipment around the world. The company has built its business by acquiring major manufacturers and transitioning their existing brands to the Terex brand. Belyea has been a brand partner for this industry powerhouse since 2003.

 

TX760B DIRECT MAIL PROGRAM

This two-pronged direct mail program for the TX760B Loader Backhoe is aimed at customers and dealers. The customer-focused mailer highlights the outstanding price of the equipment. Product information is presented as features and benefits that relate to the performance and value concerns of the customer. A complete dealer marketing kit offers specific information about the demo incentives and marketing resources, including a regional magazine ad and promotional poster.

 


CASE STUDIES


“Since the launch of the TX760B tractor loader backhoe promotion, Terex has seen a increase in backhoe sales.”