Process is about a clear beginning and ending. What comes in between is equally as important because that is what takes you on the journey. I began by taking a look at the Belyea process and designing the text in a clear and precise, sequential manner to show the methodical steps that we take as we figure out a creative solution. It's not artistic license, a creative whim or some kind of magic potion that brings a design solution to life. It involves a step-by-step, nearly scientific formula that brings the answers to fruition.

On the flip side, it's not as cut and dry as A+B=C. There's alot of thought, insight and creativity that is required to get the water to boil. That is why I also included the bold graphic images and quotes from some famous and not so famous thinkers, all on the subject of Process.

Anne Dougherty
Designer